Tortuga

Merchandise

Fitness & SportApparel DesignPrint DesignBrand Narrative

The Solution

We created a cohesive branding and merch collection that blends athletic functionality with everyday lifestyle design. By treating the materials as versatile streetwear rather than basic promo items, we developed a strong visual system that members proudly integrate into their daily lives.

Tortuga members in "Built Like a Shell" T-shirts talking after training

Tortuga "Built Like a Shell" brochure held in the gym

"Built Like a Shell" — Tortuga typographic poster in white and orange on black

Tortuga turtle mascot with a dumbbell and gym bag on a checkered background

Tortuga brochures laid out on a gym floor

Tortuga members laughing together in the gym, in the merch

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